Market Research

Journey Mapping

Brand Management Strategy

Branded Customer Experience

Partnership Development Strategy

Sales and Conversion Strategy


Website Design

Brand Identity

Brand Collateral 

about the dancing bear inn

The new owners of the Dancing Bear Inn brought a ton of backcountry hype and knowledge to the business, making it a hub for those seeking the water, dirt, and snow the Kootenays have to offer.


The logo was influenced by a few main attributes that the Inn embodies. There are no frills – cost is kept low, only the “bear” essentials are provided. It’s a warm place for travellers to rest while they explore this new area. A unique, adventurous experience is hard to avoid on your stay at the Bear. We were tasked with packing all this up into a modernization of the previous brand, while keeping the soul of that brand intact.⠀


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