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SPRUCED KITCHENS
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PROJECT BRIEF

To communicate an authentic brand character, attract new qualified leads and increase engagement.

Spruced Kitchens is well known for their kitchen, bath and interior design services and contacted us with the intention to:

  • Refresh & refine their brand

  • Build a user friendly website experience

  • Showcase their recent projects and services

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"Our website went from attracting 1 or 2 leads a month to having 3-5  leads a week. Many turning into dream clients and ready to start their project without hesitation" 

- Caralee McKinney,

Kitchen Designer & Owner

 

CASE STUDY SNAPSHOT

Within the first 3 months of the website launch, there was a 2,260% increase in website traffic. Visitors spend an average of 7-11 minutes reading, engaging and interacting with the site.

 

There has been a huge increase in direct contact since the launch in May 2021.

Qualified Leads

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Website Traffic

Organic monthly traffic with zero money spent on advertising

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INTERIOR DESIGN & PROPERTY DEVELOPMENT 

British Columbia, Canada

Spruced kitchens is the creative wellspring of Carlee McKinney—a genuinely talented and warm hearted design & renovation specialist.

 

Caralee and her team curate swoon-worthy kitchens, bathrooms and interiors throughout Southern BC with an uncommonly refined and thoughtful approach.

 

This high demand showroom & design studio has a well earned reputation for their ability to engineer tasteful and functional interiors, that are steeped in character and charm.

THE PROJECT

Infused with the true character of Caralee and her team, we engineered Spruced Kitchen’s new brand identity to build connection and foster relationships—from the very first point of contact.

 

Designed in close collaboration, this new brand essence has been thoughtfully integrated throughout the entire business, so that you can actually ‘feel’ Spruced Kitchens in the editorial style copywriting, consistent visual styling, and branded promotional assets. 

To give credit where credit is due: it's really not hard to make Spruced Kitchens look good. They do that all on their own. We simply help them to understand, harness and communicate their value in a way that produces a powerful ROI.

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WHY WE LOVE WORKING THEM

Things they don't brag about (but should)

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Throughout the entire demolition and renovation process, every non-reusable material is painstakingly separated, sorted and recycled. 

01

RECYCLING

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This glowingly viable and successful company is 100% female owned and operated.

02

FEMALE LEADERS

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Every product sold in their showroom is from a regional or Canadian supplier, and designed to last with quality craftsmanship. (Many products are custom made to order.)

03

SUSTAINABILITY

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Cabinets and hardware are preserved during demolition, and given a second life in a new local home.

04

UP-CYCLING

FINAL outcomes

During the development and after the launch, there was no paid advertising or SEO services rendered at any point.

The analytics cited in this case study are the direct result of a strategic, value based and word of mouth approach—delivered through the following custom services: Logo Design, Brand Re-fresh and Strategic Website Development.

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BRAND IDENTITY

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LOGO DESIGN

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CONTENT STRATEGY

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WEBSITE DESIGN

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COPYWRITING