Outlier RiverSurf Co.
Outlier is a cultural leader, global brand and vanguard in the world of River Surfing.
For landlocked ocean lovers, Outlier offers some of the best gear on the market for newbies and experienced riders.
When designing the logo, we knew that it needed to pay homage to the organic roots of the sport, while expressing its own alternative vibes. This company has the strength to be different, and bring fresh new play into a tight-knit culture.
Free-flowing lines, river waves, and a blue wash that throws back to the rich tone of ocean waters. The slogan “Current State of Mind” has been trademarked since 2016 and can be seen all over the MRU and SAIT campuses.