Image by Руслан Гамзалиев
BlackSheepUnited_Logos_2021-05.png

THE

Ten Percent

business avatar 

During this session we will be working collaboratively to unpack 'who' your business is as a person. By having clarity on the characteristics, goals and nature of your company we can build out a strong and reflective brand.

The Business
Avatar session details

You are welcome to come back here to edit and update after our session, but please remember to save your work by submitting your avatar before you close this page.

 

Once saved, your previous information will be deleted and replaced with the new information. 

Company:

Ten Percent

Session Date:

Thursday, June 3rd 2021

Last Update:

Tuesday, June 8, 2021, 9:37:19 PM UTC

 

1. THE BASICS

Briefly describe what your company does in 1—3 sentances

 

2. Company traits

Your company has a personality. Your company's personality will become your brand. When we fully develop your company's brand personality, your customer will be able to build a relationship with your business—for a genuine connection.

Let's start by making a list of at least 15 descriptors of your brand's personality.

List at least 15 words that describe the character of your company and it's brand.

LIST OF TRAITS

& VALUES IDEAs

Active

Adaptive

Adventurous

Ambitious

Approachable

Articulate

Autonomous

Calm

Charismatic

Cheerful 

Clever

Competitive

Confident

Cooperative

Courteous

Creative

Curious      

Determined

Devoted

Diligent

Easygoing

Educated

Efficient

Eloquent 

Empathetic

Energetic

Enthusiastic

Flexible

Focused

Friendly

Honest

Imaginative

Independent

Inquisitive

Insightful

Intuitive

Meticulous

Open-minded

Opinionated

Organized

Perceptive

Persuasive

Procedural

Punctual 

Quiet

Relaxed

Resourceful

Responsible

Talkative

Technological

 

3. THE AVATAR

The more clear we are on—exactly—how your business will walk, talk and interact with the world and it's customers, the more developed and effective your brand strategy will be.

Woman in Yellow Dress
Upload
What qualities do these images communicate?

 

4. your company's brand character

Let's start describing your company's brand character and personality.

Sense of humor.

Favourite Monday outfit.

Key ethics.

Approach to conflict.

First impression.

Favourite Sunday outfit.

Vulnerability.

Key boundaries.

What type of friend would your company be?

 

5. Market values and offerings

Now it's time to dig a little deeper into the nuts and bolts of your entity.

What is the ultimate value they offer?

The business needs to support and uphold the team who runs it. What needs does the leadership have, that should be engineered into the design of the company? (ie. Flex Fridays, Creative Morning Meetings).

List of products:

List of services:

Think through your daily operations. What particular tasks or clients do you have a strong resistance to (or negative gut reaction to?)

Favourite company quote.

 

6. Mission, goals and inspiration

Lastly, let's look at where your company is going—and what motivates it to get there.

At the very core of it, what is the simplest and most compelling way that you can describe your company's mission in the world?

What are your company's 5 Year Goals?

What are your company's 3 Year Goals?

What does your company need to do in the next year to achieve these long term goals?

updated!

You Avatar has been