During this session we will be working collaboratively to unpack 'who' your business is as a person. By having clarity on the characteristics, goals and nature of your company we can build out a strong and reflective brand.
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Thursday, June 3rd 2021
Friday, June 4, 2021, 5:31:42 PM UTC
2. Company traits
Your company has a personality. Your company's personality will become your brand. When we fully develop your company's brand personality, your customer will be able to build a relationship with your business—for a genuine connection.
Let's start by making a list of at least 15 descriptors of your brand's personality.
LIST OF TRAITS
& VALUES IDEAs
3. THE AVATAR
The more clear we are on—exactly—how your business will walk, talk and interact with the world and it's customers, the more developed and effective your brand strategy will be.
4. your company's brand character
Let's start describing your company's brand character and personality.
5. Market values and offerings
Now it's time to dig a little deeper into the nuts and bolts of your entity.
6. Mission, goals and inspiration
Lastly, let's look at where your company is going—and what motivates it to get there.